Global Ready-to-Drink Cocktails Market Overview 2023-2028
The global ready-to-drink cocktails market size reached US$ 876.4 Million in 2022. Looking forward, IMARC Group expects the market to reach US$ 1731.7 Million by 2028, exhibiting a growth rate (CAGR) of 11.5% during 2023-2028.
Prepared by skilled mixologists, ready-to-drink (RTD) cocktails are pre-blended alcoholic beverages, thoughtfully packaged for immediate enjoyment, requiring no extra components or preparation. These beverages offer consistent flavor and quality with each purchase, unlike homemade cocktails that may exhibit taste variations. Packaged in convenient cans or bottles, they are highly portable, making them suitable for an array of occasions, from picnics to festive gatherings. Moreover, they boast a longer shelf life compared to fresh ingredients, allowing consumers to stock them for future use. RTD cocktails eliminate the need for purchasing multiple ingredients, mixing drinks, or measuring alcohol, rendering them an accessible choice for savoring cocktails.
Global Ready-to-Drink Cocktails Market Trends and Drivers:
Currently, the surging demand for ready-to-drink (RTD) cocktails is a key driver of market expansion. RTD cocktails provide consumers with a hassle-free means of savoring their preferred drinks, eliminating the need for bartending skills or a diverse array of ingredients. Additionally, the market benefits from the growing preference for premium and inventive alcoholic beverages. RTD cocktails offer a diverse spectrum of flavors and use top-notch ingredients, propelling market growth. Furthermore, the burgeoning cocktail culture, fueled by mixology trends and craft cocktail enthusiasm, is fostering an increased consumption of expertly-crafted beverages. Simultaneously, the rise in outdoor activities, picnics, and social gatherings has amplified the demand for RTD cocktails due to their convenience. In tandem with this, the proliferation of e-commerce platforms and direct-to-consumer (D2C) sales is simplifying the process for RTD cocktail brands to reach a broader audience. Online shopping grants consumers access to a wide variety of choices and flavors, further bolstering market growth. Moreover, prominent manufacturers are responding to the global health-conscious trend by offering low-calorie, low-sugar, and non-alcoholic RTD cocktails. They are also prioritizing sustainable packaging and ingredients, which contributes to the market’s expansion.
Global Ready-to-Drink Cocktails Market 2023-2028 Analysis and Segmentation:
Top Key Players covered in this report are:
Anheuser-Busch InBev SA/NV, Bacardi Limited, Brown–Forman Corporation, Diageo plc, Manchester Drinks Company Ltd., Pernod Ricard, Suntory Holdings Limited, etc.
The report segmented the market on the basis of region, type, packaging, and distribution channel.
Type Insights:
- Malt-Based
- Spirit-Based
- Wine-Based
Packaging Insights:
- Bottles
- Cans
Distribution Channel Insights:
- Hypermarkets and Supermarkets
- Bottles
- Liquor Stores
Regional Insights:
- North America: (United States, Canada)
- Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America: (Brazil, Mexico, Others)
- Middle East and Africa
Key highlights of the report:
- Market Performance (2017-2022)
- Market Outlook (2023- 2028)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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