Shaping the Future with Generative AI’s Power

As the number of generative AI tools continues to proliferate, companies must determine the risks and rewards of using the technology as well as design a framework for implementation

When it comes to generative artificial intelligence (GAI), there is no going back. The genie is out of the bottle and companies must now grapple with a number of big questions. For example, what guardrails should be put in place for employees looking to take advantage of AI’s tremendous potential? Do the risks associated with the emerging technology outweigh the benefits? Is there a way for humans and machines to co-exist in a mutually beneficial relationship?

GAI is different from what many people think of when it comes to AI. Instead of the human-like robots that are often portrayed in movies and the media, generative AI is a form of machine learning that can produce content – including audio, code, images, text, simulations, and videos – more quickly than humans can on their own. Which makes their use enticing.

According to an April 2023 Gartner report, 82% of organizations are currently planning to issue some guidance on the use of generative AI tools, like ChatGPT. However, standing in the way is an insufficient framework for implementation. This has increased the urgency for guidance, training, and education that can greatly reduce the fear, anxiety, and perceived risks associated with generative AI.   

“We can’t underreact or overreact,” Frank Post, CISO at the Ontario Pension Board. “This is truly the beginnings of humans and machines working in a much tighter collaboration than we ever imagined possible.”

Unstoppable force vs. an immovable object

Doing nothing is also not an option as the number of generative AI miscues rapidly grows. For example, in June 2023, there was a well-documented example of the misapplication of ChatGPT when a New York lawyer was sanctioned for submitting fictional cases to the court. The lawyer attempted to use the artificial intelligence-powered chatbot to build a legal brief that referenced past court cases. However, instead of pulling from actual case law, the AI tool fabricated a number of cases. The lawyer failed to verify that information and submitted his filing to great embarrassment and professional self-destruction.  

In a separate instance in April 2023, Samsung barred the use of ChatGPT throughout the company when they determined that some of their proprietary information made it into ChatGPT’s database. This happened because anything submitted to a GAI tool will get incorporated into the system’s Large Learning Model (LLM), and can then be accessed in the future by others. Furthermore, that sharing, once completed, is forever and cannot be undone.

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