Unique packaging is beneficial because it can make a brand stand out. The competition in literally every industry is much and companies have to be able to be prominent in front of this if they want people to notice what they are selling. Unique and excellent packaging plays a role here. If your brand sells high-quality, luxury, and premium products, a wholesale rigid box can be considered for them. The packaging is customizable and so allows a brand to design it according to their needs. This can let the product stand out on a crowded store shelf.
The following explores rigid boxes further:
Sturdy in nature
These boxes are associated with being strong and sturdy. They have a strong look and feel to them as well and so are excellent for high-end and fragile products. Brands that are looking for packaging that will let the customer get the product in good condition can consider this packaging. It will give a look of elegance whilst keeping the product secure in it.
These boxes are strong due to the way that they are made. The box starts off as a flat paperboard which is cut and then scored to the perfect size. The paperboard then gets folded and secured which forms the base of the packaging. A design is printed on the wrap and then laminated. The wrap then gets glued to the shape of the packaging. The wrap will tightly cover the box. This allows strong cardboard luxury rigid boxes to be made.
The packaging is therefore sturdy enough to protect what is within it from impacts that can harm it during storage, handling, as well as travel. The lids the boxes have are meant to be secure. It is possible to add inserts that can secure the product further.
Different types of boxes
A brand has different options to choose from when it comes to a rigid box. In this way, they are able to select the type of box which will be suitable for their particular product.
You can consider tube packaging which has a cylindrical shape. It is possible to get it in telescopic or even shoulder-neck opening styles. These boxes are therefore perfect for packaging stuff like drinks, cosmetics, etc. that are able to fit in a box that has a shape like this.
Magnetic closure boxes are another option when it comes to custom luxury rigid boxes. This is a common type found in this category and the box includes strong magnetics which allow it to open and shut easily. This enhances the customer’s experience and allows the packaging to have a touch of luxury.
Drawer-style boxes are the ones that open in a way that a drawer opens. This sliding method is effective and makes it easy for the customer to get to the product.
Book-style boxes, as their name suggests, open in the way that a hardcover book opens. The look gives the packaging a luxurious touch.
There are the shoulder neck ones that have a telescopic design including a shoulder or neck which gives the packaging an extra layer of protection as well as sophistication.
Good for branding
Printed luxury rigid boxes can help a company increase brand awareness. They can market a company to more and more people. The boxes can stand out which allures people to them and so they can interact with the packaging.
When companies include their brand logo, brand name, tagline, etc. on the box, they will be aiding people in getting to know about their company. This logo is useful to existing customers as it will help them recognize your products in a store.
Perfect color options
By choosing attractive colors, a company can make the boxes look more appealing. Therefore it is helpful to do research and find out what colors signify allowing you to choose those that will give an image of your company and the product it is selling.
For example, you can use colors like purple, gold, silver, and black on these boxes because the product in them is often a high-end and luxury one and these colors are able to give this impression to people.
It is possible for brands to design luxury rigid packaging in a unique way because these boxes are customizable. Companies can choose the best finishing options for them which will further make the packaging look more wonderful. For example, embossing/debossing, gold, and silver foil packaging, etc. can be considered here. This packaging solution is a good one as it is sturdy and you can choose the best style box according to what you are selling. The way the box is printed can make it stand out on a crowded store shelf encouraging people to want to consider your product rather than the others from the competition that are placed next to it.