Twitter is an excellent platform for engaging with customers and driving traffic to your business. This guide will cover a variety of Twitter marketing tips to help you get started.
Establishing a distinct brand voice is one of the most important marketing tips for Twitter. It will help you to convey your message, connect with your audience on a personal level and amplify your core values.
1. Use Hashtags
Hashtags are a great way to organize Twitter conversations and find content. They also allow people to find your tweets based on their interests.
When using hashtags, keep them short and simple. Longer hashtags can be more difficult to remember and will take up more space in a tweet.
Ensure that the hashtags you use are relevant to your brand and audience. Avoid using irrelevant hashtags as this can make your brand look spammy and decrease engagement.
2. Share Blog Posts
Including an image with your tweet about your blog post will help to catch people’s attention. Use a graphic quote from your post or something relevant to the topic of the article.
Twitter also offers native polls that you can share with your followers. These are a fun way to get feedback on your blog content and engage your audience. Also, don’t forget to retweet any Twitter users who have mentioned your blog posts. This will help to promote your content to their audiences and give you a good return on investment.
3. Encourage Followers to Retweet
Twitter is a two-way communication platform, so encourage your followers to interact with you and each other. Respond to tweets, reply to users who mention you, and share content like blogs or articles that are useful to your audience.
Also, remember that Tweets with images or videos get more retweets than those without. Sprout’s publishing tool has a few handy image templates that you can use to quickly add an engaging photo to your tweets. Try adding one today! Also, use quotes to inspire your audience.
4. Create a Hashtag for Your Brand
When you’re first starting out, it’s normal to come up with a lot of mediocre and even bad hashtag ideas. This is because there’s a whole lot of spam, trendjacking and misplaced brand promotion going on.
Having a unique hashtag is a great way to help your campaign stand out. It doesn’t necessarily have to be branded or the perfect mix of wit and creativity, but it should be memorable for your audience. For example, REI encouraged shoppers to #OptOutside on Black Friday. This was a smart move because it got people talking and created a conversation.
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5. Create a Hashtag for Your Competition
Use hashtags for contests and other promotional activities to increase engagement with your Twitter audience. If possible, try to incorporate a hashtag that is memorable.
Think about the value you intend to create for your audience (crowdsourcing, buzz gen, or provocation of conversation). This will help you pick a hashtag that is relevant and effective.
Always test your hashtags for readability and clarity. Check Urban Dictionary to ensure the words you string together cannot be misinterpreted. Also, keep in mind that Twitter posts are limited to 280 characters.
6. Use a Hashtag for Events
A hashtag is an excellent way to encourage engagement during events on Twitter. It allows attendees to see what other people are saying, view past photos and review opinions about the event.
A good event hashtag should be memorable and easy to understand. It should also be short, as Twitter users are limited to 140 characters.
Create your hashtag early and promote it on your event website, registration page, email newsletters, flyers, and other promotional materials. Be sure to include it in all tweets related to the event, and use it on any presentations or backdrops during the event.
7. Use a Hashtag for Locations
Using location-specific hashtags on Twitter can help people find your tweets, which is especially important if you are a local business. In addition, it can also open the door for collaboration with local influencers, which can drive even more engagement.
When posting a tweet, try not to use too many hashtags, as this can detract from the message of your post. Also, be sure to use hashtags in lowercase instead of all caps as this is considered shouting and can turn off some readers. Also, make sure to use a tool like Hashtagify to see trending hashtags in your area.
8. Use a Hashtag for a Contest
Whenever a business holds a contest using hashtags, they need to have a plan for how it will be run. It is important to have a clear goal for the campaign and to create a unique hashtag that will set them apart from others.
Having a branded hashtag is helpful in promoting the contest and generating new, organic participants. It’s also important to make sure that the hashtag is original so that posts not related to your giveaway won’t be included in searches.
9. Use a Hashtag for a Giveaway
Using a hashtag for a contest on Twitter can boost engagement with your brand. This is particularly true when the contest involves a giveaway or a prize.
Make sure that your hashtag makes sense within the context of your campaign. It should also be unique and easy to remember.
Partnering with a relevant (non-competing) brand to run a contest on Twitter can be a great way to gain new followers and exposure to your audience. Just be careful to avoid any controversial or inappropriate content. Also, be sure to include all necessary rules and disclaimers.
10. Use a Hashtag for a Sale
Twitter is a popular platform for marketers, especially those that are looking for ways to increase engagement on their accounts. The trick to successful Twitter marketing is finding a content strategy that works for your brand.
Using relevant hashtags can help potential customers find your company and products. Gifs and memes tend to do well on the platform, as do eye-catching images and blog posts. Twitter also provides opportunities to showcase your support for social causes. This can be a great way to build brand awareness and gain a following.